Exploring Fidgeting Habits: A 2023 Study

In today's fast-paced world, where multitasking is the norm, and the influx of information and new technology adds to our stress levels, it's common to seek methods to maintain focus and calm. One such method, often done unconsciously, is fidgeting. Whether it's twirling your hair, tapping your feet, or clicking a pen, these actions go beyond mere habits. They're natural responses to stress and boredom, helping to release nervous energy and enhance concentration. This is particularly true for individuals with neurodevelopmental disorders, such as Attention Deficit and/or Hyperactivity Disorder (ADHD) or Autism Spectrum Disorder (ASD), where fidgeting acts as a self-soothing mechanism.

Despite the prevalence of fidgeting and the array of fidget toys in the market, we realized there were no discreet, high-quality and aesthetic options designed for adults' daily use. To gain insight into adults' fidgeting needs and assess demand for such products, we conducted a study in December 2023, surveying 600 Americans about their fidgeting habits and their interest in upscale fidget jewelry.

Our findings were enlightening. An impressive 85% of participants admitted to engaging in some form of fidgeting, such as drumming fingers or fiddling with objects. Furthermore, more than 65% of adults reported owning fidget toys, with 39% using them daily. This data underscores the significant demand for fidgeting tools among adults.

Additionally, our research revealed that individuals who experience nervousness or stress on a daily basis, accounting for approximately 30% of the population, alongside those who find themselves easily distracted on a regular basis, are notably more inclined to frequently use fidget tools. Moreover, when inquired about their perceptions of fidget toys, an overwhelming 91% of daily fidgeters acknowledged that these tools significantly help in reducing anxiety, and 88% affirmed their effectiveness in enhancing focus.

The pinnacle of our research journey revolved around the introduction of the Adaïr Jewelry Collection A—a distinctive line of necklaces designed for play, inspired by real brain teasers. The reception was overwhelmingly positive, with more than 50% of participants expressing a definite or probable interest in purchasing these necklaces. This fervent enthusiasm for discreet, high-quality, and uniquely designed fidget jewelry among adults served as a powerful affirmation of the burgeoning demand for such products.

Our study not only illuminated the widespread prevalence of fidgeting among adults but also unveiled a significant market for premium fidget solutions tailored to their needs. The Adaïr Jewelry Collection A is poised to meet this demand, offering beautiful on-demand solutions to the universal need for focus and stress relief.

Image Sources:

  1. Fidget toy banner: Unsplash, Drew Beamer: image link
  2. Woman with a pen image: Image by Freepik
  3. Fidget spinner image: Unsplash, Ian Dooley: image link