About Adaïr

Founded in 2023, Adaïr is a Swiss jewelry brand that pioneers jewelry designed to inspire serenity through play. By transforming mechanical toys into dazzling and unique pieces of jewelry, Adaïr integrates the precision and craftsmanship of Swiss watchmaking into the world of jewelry.

Each piece of jewelry from Adaïr is meticulously crafted with top-quality Swiss craftsmanship and ethically sourced materials, utilizing innovative manufacturing processes.

Offering a unique interactive jewelry experience, Adaïr is committed to helping individuals manage daily stress by rediscovering inner calm and renewing energy anytime, anywhere.

The name Adaïr, derived from the gender-neutral first name Adair, means ‘wealthy spear’ and encapsulates the brand’s bold essence and its line of unisex jewelry.

Jewelry designed for serenity

Adaïr’s fidget jewelry is designed for adults to calm down stress and anxiety.

Each jewelry piece is aesthetically beautiful and discreet, allowing wearers
to integrate the jewelry piece into their daily lives and engage in play whenever needed, without drawing any attention from others.

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Swiss Made

Adaïr proudly defends the world-class expertise of Swiss-made jewelry, rooted in precision, quality, and meticulous attention to detail.

Adaïr collaborates with renowned craftsmen and workshops across western Switzerland, reflecting a commitment to a heritage of perfectionism and continuous innovation.

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Ethical & Sustainable

Adaïr introduces fairtrade 18k gold, lab-grown diamond and titamium in collection A, actively striving to incorporate new and ethical materials into its evolving repertoire.

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